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Branding
In order to make sure that our advertisement look was uniform and put-together, I created this style guide. This was used for both recruitment pieces (which can be found in the Promotional page); as a sports club, we were looking to be gender-neutral, strong, and credible. To us, this meant bold, clean fonts, and compact symbolism.
Program
Adobe Illustrator
Created
January 2017
style guide
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